Singapore’s The Straits Times today (9 July 2011) published an extract from the Infocomm Development Authority of Singapore (IDA) latest survey on Internet and Mobile Phone Penetration Rates. The extract showed the following:
Mobile Phone (2G and 3G): 7.41 million mobile phone subscriptions giving a penetration rate by population of 146.1% .
Residential Wired Broadband: 1.2 million subscriptions giving a penetration rate by households of 102.7% .
Wireless Broadband: 7 million subscriptions giving a penetration rate by population of 138.3% .
As the figures show, wireless Internet connections is almost as prevalent as mobile phones and with industry experts estimating that smartphones account for between 72% to 90% of all mobile phone sold in Singapore, the impact of social media on crisis communications is significant.
Public Relations and Crisis Communications professionals must therefore realise that we live in a ‘perfect information environment’ where nothing of significance can be hidden indefinitely. Thus, the best (and in my opinion the only) approach in a crisis, is to be open, timely, 100% truthful and Internet present.
(For more tips and discussions on crisis communications in the era of social media, visit my blog www.cwfong.blogspot.com).